Sensoterra partners with JoinData to bring data-driven irrigation decisions to Dutch growers

Sensoterra partners with JoinData to bring data-driven irrigation decisions to Dutch growers

Amsterdam, Netherlands – 18 June 2019 – Sensoterra, leader in wireless soil moisture sensor solutions, announces a partnership with JoinData to empower Dutch growers in making data-driven irrigation decisions for optimum land management and yield.



Amsterdam, Netherlands – 18 June 2019 – Sensoterra, leader in wireless soil moisture sensor solutions, announces a partnership with JoinData to empower Dutch growers in making data-driven irrigation decisions for optimum land management and yield.

Sensoterra & JoinData partner to empower Dutch growers in making data-driven irrigation decisions

Pictured left to right: Bas van der Velden (Sales Director, Sensoterra), Jos Tholen (Business Development Manager, JoinData), Harm de Bruin (Delivery Manager, Product Owner, JoinData), Thomas Wielemaker (Customer Success Manager, Sensoterra). 

Soil moisture data has become more important to farming, as challenges with drier summers and soil health have increased over the past years.

Sensoterra is already supporting growers across the Netherlands, tracking soil moisture levels for agricultural crops such as row-crops, orchards, and soft-fruits, with horticultural land use for bulbs, flower, and tree care.

The Sensoterra soil moisture data integration into the JoinData platform enables farmers with the information necessary to make smart informed decisions for land and irrigation optimization.

Data can help transform the agricultural industry. However, transformation can only be achieved if the industry shares and learns to improve as a whole system. To do this there needs to be an easy way for farmers to use their own data generated, but also share it for mutual learning. JointData is facilitating this with its platform for data sharing and industry level learning.

Sensoterra aims to create a new benchmark, for more sustainably grown crops using data to drive improved irrigation decisions. By integrating shared data, the benefits of this type of data gathering prove the necessity and support the agricultural industry move towards more sustainable practices. Data sharing and integration will only be enabled with end-user approval.

“Future crop yield will depend heavily on the ability to integrate and action data from multiple sources into one centralized dashboard. Working with JoinData as an independent partner to manage and enable data flow speeds up the adoption of IoT sensor technology in agriculture. Optimizing land use and improving yield.” Bas van der Velden, Sales Director, Sensoterra

“We want to empower arable farmers to manage their data and fuel innovation along the value chain. We are proud and excited Sensoterra - sharing that same vision and their data – joins JoinData to move things forward in arable.” Jos Tholen, Business Development Manager, JoinData


About JoinData

JoinData is a non-profit data cooperative empowering farmers to manage their data and support the ongoing digitalization. Besides, JoinData enables companies in the agri-food ecosystem, to share data and boost innovation through the development of smart farming applications. JoinData was founded in 2017 and is based in Wageningen, the Netherlands. Currently, over 15.000 farmers are making use of JoinData and more than 2 million data messages are distributed via the platform.

About Sensoterra

Sensoterra, a world leader in wireless soil moisture sensor solutions, provides data-driven solutions for optimizing land and freshwater resources for agriculture, horticulture, landscaping and nature restoration. Empowering better decision making for land management through smart soil moisture measurements. Sensoterra was founded in 2014 and is based in Amsterdam, the Netherlands. Today there are over 5,000 Sensoterra sensors in the ground, globally.

Contact for more information, pictures and/or interview requests:
Jessica Nuboer
Marketing Manager at Sensoterra
Email: marketing@sensoterra.com


Written by:

Jessica Nuboer
Marketing Manager

Jessica Nuboer

More info