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Hiring! International Growth Manager

Are you looking for a role in an international, dynamic, and open environment full of opportunities? Are you looking for a commercial role to make a difference? We are recruiting an International Growth Manager for our growing company!

Location: Houten, The Netherlands & Hybrid

Sensoterra is a dynamic and innovative technology company at the forefront of the of smart soil moisture monitoring solutions. Our cutting-edge IoT sensors and data-driven insights empower users around the world to optimize water management practices in irrigation, conserve resources, and maximize yields. We operate in three verticals: precision agriculture, smart city/landscaping, and water governance. As we continue to expand globally, we are seeking a talented International Growth Manager to join our team and drive the growth of Sensoterra’s presence in key international markets.

About The Position

Our International sales team, supported by the Customer Success team across key markets/verticals is a critical enabler of Sensoterra’s growth. Reporting to the CCO, this new role was created to set and implement the commercial growth strategy and guidelines for Sensoterra’s global potential and conversion cycle, measuring commercial effectiveness, and KPIs settings. You will develop new partnerships and work closely with existing partners across market verticals for new business development, for (key) account management, and evaluate the impact for overall commercial strategy. Key Interfaces: External Key Partners, CCO, Marketing, Customer Success and Inside Sales.

Roll up your sleeves, Sensoterra is a fast-growing team, and the role is varied and dynamic ranging from prospecting and onboarding new customers/partners to partner retention.

Main Accountabilities

As International Growth Manager you, along will be tasked with the development of the international commercial strategy, take the lead in new business development, and implementation of revenue growth strategies for our wireless soil moisture sensors

  • The key accountability of the role is to accelerate our revenue growth by identifying, nurturing, converting, and managing value-added partnerships, to drive sustainable, profitable volume growth both for Sensoterra and our partners.
  • Develop and implement our growth strategy, together with Senior management
  • Lead in conversion optimization, based on field experience and understanding best practices, building a clear roadmap for future improvements.
  • Improvement and optimization of Sensoterra channel strategies
  • Consult on “Go to Market” projects, including product innovation & product renovation, pricing, forecasting & selling stories to build business cases.
  • You actively support Senior management in developing annual business plans and in ad hoc account management projects and initiatives.

The role requires an excellent cross-functional understanding across Sales, Marketing and Finance and also the need to work effectively in a complex IT ecosystem, with knowledge across all functions and 3rd party data providers.

To be successful in this role, you must be:

  • Results-driven: Maximizing sales, bringing efficiencies, and hitting KPIs are in your DNA.
  • Analytical: With an eye for detail and the ability to interpret complex data, you can also translate this into meaningful, useful information that informs decision-making and continuous improvement.
  • A structured implementer: You like to keep your work well structured and under control, and you are not happy until you see the final implementation of your work.
  • A team player: In this role, cross-functional collaboration is everything, so you should be comfortable dealing with people with different backgrounds and responsibilities.
  • Agile: you work with flexibility, analyzing and adapting to different situations, quickly understanding changes, and reacting confidently and decisively.
  • Happy to travel: you recognize the need to see the situation in the market with your own eyes, to build a comprehensive view of opportunities and challenges as well as to connect with international partners.
  • Open: You keep the partner and their end-customer front of mind, bringing an outside-in perspective, encouraging cross-collaboration, leveraging diversity, and encouraging open feedback.

Required Education And Experience

  • HBO or higher education.
  • You have 5-10 years of experience in complex commercial environments; experience in working across markets/at the regional or global level is highly beneficial.
  • You have a track record of delivering results with a demonstrated positive impact on company performance.
  • Ability to work independently and collaboratively in a fast-paced, dynamic environment.
  • You have experience in setting up and embedding new processes and ways of working in international organizations.
  • Stakeholder management & strategic influencing are part of your skill set.
  • You are able to effectively communicate, both verbally and in writing/presentations, with credibility at all organizationallevels.
  • English and Dutch fluency are required. Working proficiency in another language is highly valued.
  • Knowledge of agronomic and plant/soil sciences is not required, but recommended.

What we have to offer

Sensoterra is a growing company in a new and exciting, international market – Join this innovative company with a strong global market position in wireless soil moisture sensors for water management. Our customers and prospects are all over the world. We offer a competitive salary, 26 days of holiday allowance. We are a young and dynamic team of 11, so your input has a lot of impact and there are many opportunities to grow and shape the role and team. Our office is easily accessible, both by car and by public transport.

What’s next?

If this position sounds interesting, please send your CV and cover letter in your application. If you have additional questions, you can send me, Jessica Nuboer, a message at jessica.nuboer[at]

View the vacancy on LinkedIn