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Sensoterra recently made an appearance on the French program Green Reflex, showcasing its innovative smart agriculture sensor technology. This recognition highlights Sensoterra’s contribution to addressing the challenges faced by farmers as they strive to sustainably feed the world.

Guillaume Soulères, the IoT development manager at Arteria, shared insights into the applications of smart agriculture in the French market during an interview with Erwan Morice on BFM Business. This discussion underscores the importance of leveraging IoT sensors for agriculture and precision agriculture technology to enhance farming practices.

The episode emphasized the role of Sensoterra’s wireless soil moisture sensors as a precision irrigation sensor, which assists farmers in tackling the various obstacles associated with maintaining the rural landscape and achieving sustainable farming solutions. By providing real-time soil moisture data, these sensors contribute to efficient water management and irrigation control for climate smart agriculture.

This recognition in the field of agriculture remote sensing demonstrates how smart agriculture is becoming increasingly essential, thanks to technologies such as IoT sensors for agriculture and capacitive soil moisture sensors. These innovations, like Sensoterra’s moisture probe for soil, are vital components of smart irrigation systems and smart water systems, contributing to effective water resource management and irrigation system optimization.

The episode also highlighted the significance of nature-based solutions, such as soil sensing through capacitive soil moisture sensors, in enhancing farming practices. These smart sensors play a crucial role in the water management system for irrigation, ensuring that water resources are used efficiently and sustainably.

Watch the broadcast here (French) to learn more about how Sensoterra’s smart technology is revolutionizing agriculture and supporting the transition toward more sustainable operations. This initiative aligns with the goals of programs like Green Reflex, dedicated to promoting innovations that contribute to sustainable farming solutions.

BNP Paribas and BFM Business have launched Green Reflex, a program dedicated to energy transition broadcast on BFM Business from Monday to Thursday in AfterBusiness, the latest news slot from 10 pm till midnight

Watch the broadcast here (French).

About Sensoterra

Sensoterra is a pioneering leader in the field of wireless soil moisture sensors, offering cutting-edge IoT soil moisture sensor solutions for smart agriculture. Our state-of-the-art Sensoterra soil moisture sensors are at the forefront of agriculture IoT, providing unparalleled soil moisture monitoring capabilities.

Our commitment to precision agriculture technology allows farmers to make informed decisions, optimize their irrigation systems, and embrace sustainable farming solutions. With Sensoterra, access to real-time soil moisture data is at your fingertips, enabling precise water management and water resource management for your agricultural operations.

Sensoterra, established in 2015, with its headquarters in Houten, The Netherlands, develops water management solutions for agriculture/horticulture, smart city management, and water governance. Sensoterra has over 12,000 sensors in the ground globally, and generates hundreds of thousands of data points for smart water management, daily. Learn more at

Contact for more information, pictures and/or interview requests:
Jessica Nuboer
Marketing & Communications
Email: [email protected]

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