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Honolulu-based Smart Yields selected The Hague as the location for its European operations. The agriculture technology company is hosting its first-ever European stakeholder event in The Hague on Wednesday.

The company is also part of West Holland’s growing agro-technology and social-impact movement, supported by InnovationQuarter and The Hague Business Agency.

The announcement follows Smart Yield’s recent expansion into Asia through Hong Kong’s Cyberport Incubation Programme, a move the startup said would “springboard” its expansion into underserved regions in Asia.

The company said the expansion lays the groundwork for its development of regional Centers of Excellence to share and refine best practices across the agricultural sector – from agronomy to sustainability to workforce development.

Smart Yields said it also plans to host an international farmers meeting in the Netherlands next year.

“The Netherlands is changing the way small- and medium-size farmers monitor and cultivate their crops, and we want to help bring those innovations to the world, aligning their farming frameworks with other global best practices,” Vincent Kimura, CEO of Smart Yields, said in a statement.

Smart Yields partnered with Salt Farm Texel, an “open-air lab” researching crops that are resistant to high-salinity growing conditions.

The company said it is also launching a partnership with Sensoterra, an Amsterdam-based leader in low-cost, soil moisture monitoring hardware.

Smart Yields will pair its data platform and mobile interface with Sensoterra’s wireless hardware.


About Sensoterra

Sensoterra is a pioneering leader in the field of wireless soil moisture sensors, offering cutting-edge IoT soil moisture sensor solutions for smart agriculture. Our state-of-the-art Sensoterra soil moisture sensors are at the forefront of agriculture IoT, providing unparalleled soil moisture monitoring capabilities.

Our commitment to precision agriculture technology allows farmers to make informed decisions, optimize their irrigation systems, and embrace sustainable farming solutions. With Sensoterra, access to real-time soil moisture data is at your fingertips, enabling precise water management and water resource management for your agricultural operations.

Sensoterra, established in 2015, with its headquarters in Houten, The Netherlands, develops water management solutions for agriculture/horticulture, smart city management, and water governance. Sensoterra has over 12,000 sensors in the ground globally, and generates hundreds of thousands of data points for smart water management, daily. Learn more at

Contact for more information, pictures and/or interview requests:
Jessica Nuboer
Marketing & Communications
Email: [email protected]

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