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January 17, 2022 – The Netherlands – FARE Capital Invests in Sensoterra, wireless soil moisture sensor developer

Sensoterra, provides data-driven solutions for optimising land and freshwater resources for smart resilient cities, water and drought management and agriculture/horticulture. The easy to install, rugged and long-lasting soil moisture sensors offer real-time soil moisture readings optimal for data integration. Based in Utrecht, Sensoterra’s aim is to improve water management with integrated soil moisture data. Operating in 30+ countries, soil moisture sensors generate over 60 million global data points, optimized for integration.

René Voogt, Commercial Direct and co-CEO, Sensoterra comments: “Our long-lasting battery-operated sensors are robust enough for the field and built with data integration at the core.  Soil moisture data is vital for optimizing land and freshwater resources, and it beneficial across smart city, agriculture/horticulture, water, and drought management verticals. We are thrilled that FARE Capital aligns with the vision of Sensoterra as a unique tool in climate change adaption.”

Mathijs Snijder of FARE Capital, comments: “The investment is an excellent fit for FARE Capital, with its focus on innovative enterprises that are capable of making a positive impact.”

The investment will allow Sensoterra to scale up the development of next-generation sensors and offer more connectivity options for growth.

About Sensoterra

Sensoterra, world leader in wireless soil moisture sensor solutions, provides data-driven solutions for optimising land and freshwater resources for smart resilient cities, water and drought management and agriculture/horticulture. Empowering better decision making for land management through smart soil moisture measurements. Sensoterra was founded in 2014 and is based in Utrecht, the Netherlands.  Today there are more than 10,000 sensors in the ground, globally. To learn more visit:

Media inquiries can be directed to Jessica Nuboer, [email protected]


About FARE Capital

FARE = Fund Access to Real Economy. FARE Capital invests in the real economy on behalf of institutional investors.  Investing in the real economy is about long-term value creation.  FARE funds offer long-term and scalable investment solutions to access the real economy. The investment philosophy revolves around providing long term finance to SMEs (Small & Medium sized Enterprises) and investing in innovative start-ups and scale-ups that have what it takes to flourish and can make their ecological and social mark on our society. To learn more visit