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Jerry Lohr, the proprietor of the renowned J Lohr brand, shared insights into their innovative viticulture practices during an interview with California Ag Today. The discussion highlighted their commitment to pushing the boundaries in the wine industry to produce award-winning wines.

According to Lohr, the secret to enhancing wine quality lies in continuous research and an understanding of various viticulture factors. These factors include optimizing the exposure of fruit to sunlight, managing nutrients like nitrogen, and making precise decisions regarding harvest timing, pruning, and crop levels.

Lohr emphasized the importance of timing in water management and how it contributes to the quality of the final product. He described their approach of minimizing summer irrigation and focusing on spring and fall watering, a method known as regulated deficit irrigation. This practice ensures that the soil profile is filled in the spring, with minimal water use during the summer and additional watering during veraison in the fall.

In the context of their innovative practices, Lohr mentioned Sensoterra, a global leader in wireless soil moisture sensors. These sensors play a crucial role in helping growers make informed decisions about irrigation control based on real-time soil moisture data from the active root zone. Their wireless design and robust functionality make them suitable for various applications, including agriculture, horticulture, landscaping, and smart city projects.

As Jerry Lohr highlighted the significance of water timing in achieving optimal soil health, it’s evident that these innovations align with the principles of smart agriculture and precision agriculture technology. By leveraging IoT sensors for agriculture like Sensoterra’s moisture probe for soil, growers can implement sustainable practices that enhance the quality of their crops and minimize water waste. These practices, like regulated deficit irrigation, contribute to the concept of sustainable farming solutions.

In conclusion, Jerry Lohr’s insights underscore the importance of integrating technology, such as wireless soil moisture sensors, in enhancing viticulture practices and achieving top-quality wine production. These innovations are in line with the principles of smart agriculture and contribute to efficient water resource management in the field.

About Sensoterra

Sensoterra is a pioneering leader in the field of wireless soil moisture sensors, offering cutting-edge IoT soil moisture sensor solutions for smart agriculture. Our state-of-the-art Sensoterra soil moisture sensors are at the forefront of agriculture IoT, providing unparalleled soil moisture monitoring capabilities.

Our commitment to precision agriculture technology allows farmers to make informed decisions, optimize their irrigation systems, and embrace sustainable farming solutions. With Sensoterra, access to real-time soil moisture data is at your fingertips, enabling precise water management and water resource management for your agricultural operations.

Sensoterra, established in 2015, with its headquarters in Houten, The Netherlands, develops water management solutions for agriculture/horticulture, smart city management, and water governance. Sensoterra has over 12,000 sensors in the ground globally, and generates hundreds of thousands of data points for smart water management, daily. Learn more at

Contact for more information, pictures and/or interview requests:
Jessica Nuboer
Marketing & Communications
Email: [email protected]

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