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Amsterdam, Netherlands and Sydney, Australia – MARCH 19, 2020 – Sensoterra, the pioneering force in wireless soil moisture sensor solutions, has entered into a strategic partnership with NNNCo to revolutionize land management decisions across the AsiaPac region. This collaboration empowers farmers, agricultural organizations, and councils by providing them with cutting-edge technology to make informed, data-driven choices, consequently reducing water consumption by up to 30%.

The significance of soil moisture data has amplified in recent years due to challenges posed by drier summers and deteriorating soil health. Sensoterra, already recognized for assisting farmers in Europe and the US, has been at the forefront in tracking soil moisture levels for various crops, including row-crops, orchards, and soft fruits like potatoes, alfalfa, almonds, hops, tomatoes, and cucumbers.

Bas Van Der Velden, Commercial Director at Sensoterra, expressed his enthusiasm about the partnership:

“Sensoterra is delighted to announce our new partnership with NNNCo to bring our soil moisture technology to the AsiaPac region. NNNCo is providing local warehousing of our LoRaWAN AS frequency in Australia. Together we can provide connectivity and support for customers in the region, helping to unlock the potential for smart city and AgTech adoption. NNNCo will be able to offer both our single depth and multi-depth sensors.”

Sensoterra’s state-of-the-art soil moisture probes, operating on the AS923 band, are compatible with LoRaWAN networks across Australia and the Asia Pacific. Rob Zagarella, CEO of NNNCo, highlighted the significance of soil moisture data in Australia, stating:

“Soil moisture condition is a key use case in Australia to give farmers real-time insights that will help them to make better decisions and ultimately maximize their water usage, crop performance, and yields as well as improving operational efficiencies. NNNCo is very pleased to be working in partnership with Sensoterra in Australia to deliver this solution to farmers with a low-cost, low-power wireless system that delivers the results farmers need.”


About NNNCo

NNNCo, as a Low Power Wide Area Network (LPWAN) Licensed Telecommunications Carrier, is Australia’s longest-running LoRaWAN network operator with a carrier license. Their versatile range of network services, including Managed Network as a Service (NNN NaaS) and Infrastructure Partner Networks (NNN Partner), is tailored to cater to various industry needs. The company’s vision is to accelerate the world’s adoption of IoT by making it universally accessible and valuable to people, communities, and enterprises. Their Enterprise IoT service, utilizing LoRaWAN technology, represents the globally-adopted open standard for secure, carrier-grade IoT connectivity. Through this partnership, Sensoterra and NNNCo are driving the future of agriculture, one moisture data point at a time.


About Sensoterra

Sensoterra is a pioneering leader in the field of wireless soil moisture sensors, offering cutting-edge IoT soil moisture sensor solutions for smart agriculture. Our state-of-the-art Sensoterra soil moisture sensors are at the forefront of agriculture IoT, providing unparalleled soil moisture monitoring capabilities.

Our commitment to precision agriculture technology allows farmers to make informed decisions, optimize their irrigation systems, and embrace sustainable farming solutions. With Sensoterra, access to real-time soil moisture data is at your fingertips, enabling precise water management and water resource management for your agricultural operations.

Sensoterra, established in 2015, with its headquarters in Houten, The Netherlands, develops water management solutions for agriculture/horticulture, smart city management, and water governance. Sensoterra has over 12,000 sensors in the ground globally, and generates hundreds of thousands of data points for smart water management, daily. Learn more at

Contact for more information, pictures and/or interview requests:
Jessica Nuboer
Marketing & Communications
Email: [email protected]

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